The legal industry has long debated the value of free consultations. While they can generate interest, they also carry real costs—in time, energy, and opportunity. So how do you decide whether to charge?

Let’s break it down:

1. The Pros and Cons of Free Consults

Pros:

• Attracts more inquiries
• Builds goodwill
• Provides an opportunity to screen leads

Cons:

• Attracts unqualified leads
• Encourages price shopping
• Reduces perceived value of your time

Many lawyers find that free consults flood them with leads—but not always the right kind.

2. Use a Hybrid Model

Consider offering a free 10-minute intake screening followed by a paid consultation for serious clients. This approach lets you qualify leads without giving away hours of your time.

Vikk Pro can assist by gathering the initial intake information, giving you a complete summary before the call. That way, you know whether the lead just wants generic advice—or is ready to retain counsel.

3. Make the Value Clear

If you charge for consultations, make sure prospects understand what they’re getting:

• A review of their situation
• A personalized legal strategy
• Honest guidance on next steps

This reinforces that your time is not only valuable—it delivers results.

4. Follow Up After the Consult

Even if they don’t retain you immediately, a follow-up email can convert hesitant leads. Attach your intake summary, reiterate your recommendations, and invite them to reconnect when ready.

Final Thought

Charging for consultations isn’t about being rigid—it’s about respecting your time and framing your work as a professional service. With AI-powered tools like Vikk Pro, you can make every consult count.