You’ve spent time reviewing a lead, maybe even prepped a few questions—and then silence. No reply. No show. It’s one of the most frustrating parts of the legal intake process: client ghosting.

But instead of getting discouraged, it’s important to approach this behavior strategically. Let’s look at how top-performing law firms respond to no-shows and drop-offs.

1. Review Your Intake Process

Often, ghosting isn’t about your pricing or expertise—it’s about the experience.

Did your form ask too many questions? Was your follow-up unclear or delayed?

Using Vikk Pro, you can streamline the process by offering potential clients a fast, professional intake flow. The AI tool gathers structured data, asks follow-up questions, and creates a clean case summary—all while providing a responsive experience that makes leads feel valued.

2. Time Your Follow-Ups

Many lawyers skip follow-ups entirely, or send too many. Best practice? Send one email within 24 hours, another after 3 days, and a final one after a week. Keep them brief, respectful, and informative.

Example: “Hi [Name], just following up on your recent inquiry. If you still need assistance, I’d be happy to schedule a consultation.”

3. Stay Organized

With Vikk Pro, even if someone ghosts, you’ll have a timestamped summary of their inquiry. That way, if they return weeks later, you’re not starting from scratch. You can resume the conversation quickly and professionally.

4. Focus on Conversion, Not Just Collection

It’s easy to get caught up in the number of leads. But it’s the quality of follow-up that turns those leads into clients. If your current intake system is leaking opportunities, consider optimizing it with tools that reduce friction.

Final Thought

Ghosting doesn’t mean the end of a client relationship. With thoughtful follow-up and a professional intake system like Vikk Pro, you can revive cold leads—and convert more of them into loyal clients.