Whether it’s Google, Yelp, or Avvo, online reviews are a growing factor in how clients choose lawyers. But many lawyers still don’t know how — or whether — they should respond.

1. Ethics Come First

Responding to reviews might feel natural — but it’s easy to cross ethical lines. Never reveal confidential information, even if the reviewer brings it up.

2. Acknowledge, Don’t Argue

If you get a bad review, thank them for the feedback, state you’re sorry they had a negative experience, and offer to discuss it offline. Don’t get defensive.

3. Highlight the Positives

For positive reviews, a simple thank-you and reminder of the value you provide can reinforce your firm’s brand. Vikk Pro can even help you draft responses or track feedback trends.

4. Encourage Happy Clients to Share

Many satisfied clients don’t think to leave reviews — unless asked. Make it part of your close-out process (without incentives).

Final Word

Your online presence is part of your professional image. With the right boundaries and messaging, reviews can build — not break — your reputation.