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Lawyers and Lead Magnets: Should You Be Using Them?

by The Vikk AI Team | Jul 21, 2025 | Uncategorized

What’s a lead magnet? It’s a free, helpful resource offered on your website in exchange for a visitor’s email. It’s common in business — but underused in law. 1. What Can You Offer? A free checklist (e.g., “What to Do After a Car Accident”) A guide...

What Lawyers Should Know About Responding to Online Reviews

by The Vikk AI Team | Jul 10, 2025 | Uncategorized

Whether it’s Google, Yelp, or Avvo, online reviews are a growing factor in how clients choose lawyers. But many lawyers still don’t know how — or whether — they should respond. 1. Ethics Come First Responding to reviews might feel natural — but it’s easy to cross...

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