by The Vikk AI Team | Jul 17, 2025 | Uncategorized
The best marketing? A happy former client. But many firms close the file and never reach out again. If you’re not staying in touch, you’re missing valuable opportunities. 1. Deliver a Great Experience It starts with how they feel during the case. Were communications...
by The Vikk AI Team | Jul 16, 2025 | Uncategorized
From emails to intake forms to your website copy — tone matters. A consistent brand voice builds trust, credibility, and recognition. 1. What Is Brand Voice? It’s how your firm sounds. Is your tone formal? Friendly? Empathetic? Assertive? You don’t need to be...
by The Vikk AI Team | Jul 15, 2025 | Uncategorized
AI is changing the legal field fast — but ethical concerns remain. If you’re using AI tools in your firm, here’s what to keep in mind. 1. You’re Still Responsible AI can help generate documents, organize intake, or summarize client data — but it can’t take...
by The Vikk AI Team | Jul 14, 2025 | Uncategorized
The most successful law firms aren’t just skilled — they’re informed. Tracking and using legal data can reveal where you’re excelling and where you’re leaking revenue. 1. Start Simple You don’t need to hire a data scientist. Start by tracking: How many leads you get...
by The Vikk AI Team | Jul 10, 2025 | Uncategorized
Whether it’s Google, Yelp, or Avvo, online reviews are a growing factor in how clients choose lawyers. But many lawyers still don’t know how — or whether — they should respond. 1. Ethics Come First Responding to reviews might feel natural — but it’s easy to cross...
