What’s a lead magnet? It’s a free, helpful resource offered on your website in exchange for a visitor’s email. It’s common in business — but underused in law.

1. What Can You Offer?

• A free checklist (e.g., “What to Do After a Car Accident”)
• A guide (“Understanding Estate Planning in [Your State]”)
• A short explainer video or FAQ document

The goal isn’t to replace a consult — it’s to build trust and capture contact info.

2. Why It Works

People browsing legal help are often not ready to hire. But if they download your resource, you now have a way to keep in touch. Over time, consistent emails and helpful info build the case for choosing you when they’re ready.

3. Collect Emails Ethically

Be transparent. Let users know they’re joining your newsletter or receiving updates. Follow your state’s rules on email marketing. Always include an unsubscribe option.

4. Use AI to Help Write and Manage

Vikk Pro can assist with drafting your lead magnet content or helping you summarize common questions into downloadable guides. You stay compliant and efficient.

5. Measure and Improve

Track downloads, open rates, and follow-up inquiries. A/B test different topics to see what your visitors care about.

Final Word

Lead magnets aren’t gimmicks — they’re conversation starters. When done right, they bring in the right leads and warm them up over time.